BBy Received Alternate by SXSW Accelerator Pitch Event

BBy to showcase its revolutionary blockchain enabled Milksharing technology in the Social & Culture category

New York, NY— March 9, 2018 — BBy, Inc, A Delaware Corporation was selected as an alternate in the Social & Culture category for the 10th annual SXSW Accelerator Pitch Event®.

The SXSW Accelerator is the marquee event of South by Southwest® (SXSW®) Conference & Festivals (March 9-18, 2018) Startup & Tech Sectors Track, where leading startups from around the world showcase some of the most impressive technology innovations to a panel of hand-picked judges and a live audience. Out of the more than 600 companies that applied to present at SXSW Accelerator, BBy was selected among the 50 finalists spanning 10 separate categories.

The two-day event will be held the first weekend of SXSW Conference & Festivals, Saturday, March 10 and Sunday, March 11, on the third floor of the Downtown Hilton Austin, Salon A/B. The Pitch Event will then culminate with the SXSW Accelerator Awards Ceremony on Sunday evening, March 11, where winning startups from each category and a Best in Show winner will be announced and honored.

The Accelerator will feature finalists across the following 10 categories: Augmented & Virtual Reality, Enterprise & Smart Data, Entertainment & Content, Health & Wearables, Hyper-Connected Communities, Payment & FinTech, Security & Privacy, Social & Culture, Sports & Performance Data, and Transportation.

BBy will present in the Social & Culture category on March 10, 2018.

“We’re extremely honored and humbled to be able to demo our Milksharing technology to the world at what has become one of the grandest stages for early stage startups”, said Dr. Vansh Langer, Founder and CEO of BBy. “Breastmilk is one of the least understood essential needs for infants under 12 months and we hope to spread the message of breast milk only and for the world to see what thousands of parents have already learned; Milksharing is the future. The entire BBy team is excited by the prospect of meeting other highly regarded startups and founders and to collaborate and share ideas.”

Dr. Langer’s pitch will share the captivating story of just how powerful breast milk, the innovative machine learning and blockchain enabled technology that makes the BBy – Milksharing platform as advanced as it is, as well as the unique financials that not only provide natural mother’s milk to all infants but also empowers mothers to take charge of their financial futures.

Quote from SXSW “For the past decade, we’ve had the honor of offering a platform to some of the most cutting-edge global technologies and innovations – allowing CEOs and developers to present their solutions to investors, potential partners and key targets,” said SXSW Accelerator Event Producer Chris Valentine. “Of those who’ve presented on stage, over 70% have gone on to receive funding in excess of nearly $4.63 billion. In addition, 16% of these companies went on to be acquired. We look forward to once again being a launching pad for startups to achieve some of their greatest successes. All of us with SXSW Accelerator are proud and impressed by the companies who are truly changing industries and changing the world.”

For more information about SXSW Accelerator and to view the complete list of finalists, visit:


About BBy

BBy is a physician-created app that establishes a safe and reliable marketplace for breast milk. It is the first app to connect nursing mothers to new parents, providing a supply of quality breast milk that has been rigorously tested. BBy, which is available on iOS and Android, connects buyers and sellers in local communities for a cost per ounce less than premium formula. The service, which is currently available in New York, San Francisco, and Chicago, completed a pilot program in December 2016 with over 700 infants nurtured. Since product launch in July 2017, several thousand infants have been nurtured through the program, and with plans to expand to Los Angeles and Austin in Q2, 2018 is on pace for many more. For more information on BBy and how to help nurture the future, visit our website:

About SXSW

SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries. The event, an essential destination for global professionals, features sessions, showcases, screenings, exhibitions, and a variety of networking opportunities. SXSW proves that the most unexpected discoveries happen when diverse topics and people come together. SXSW 2018 will take place March 9-18, 2018.


Media Contact:

Vansh Langer, MD
BBy, Inc